The Oracle (2022) Φωτογραφία από Natasha Yankelevich

The cult of the Delphic oracle began in the 8th century BC and lasted for more than a thousand years. Once a year, any citizen of the Hellenistic world could ask for a prophecy for free from the main priestess of the temple of Apollo - Pythia. Such Pythians were recruited from the lower strata of society, trained and raised in the temple.

During the prophecy, the Pythia inhaled vapors of stupefying gases from a mountain crevice and chewed a bay leaf. Both stimulants clearly had an interesting effect on the body and led to ecstatic delirium and proper predictions. That is why all the prophecies sounded extremely vague and required a “priestly translator”. They were translated into an intelligible form by other oracles of the temple. They interpreted the information in a digestible form and passed it on to the one who had a request for a prediction.

I think there is a fascinating world in this concept. Here is an interesting way to generate ideas, and the subsequent processing of these ideas for the needs of the “customer”. And the idea that any thought can be interpreted into something else, completely different from the original version. There is marketing in this, and infobusiness, and creative synthesis, and a broken telephone, which can point out both uncut diamonds and irreparable mistakes.

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