Sushmita Roy
The Importance of 3D Graphics Animation in Marketing & Advertising
3D animation has brought a new wave in the marketing and advertising industries, allowing businesses to launch strong and detailed product and service demonstrations within a limited span of promotional time. The powerful combination of 3D rendering and 3D animation works like a magic to create extraordinary product visualization that can generate favorable sales responses. Realistic product 3D models become lively when they are animated through the use of lighting and texturing effects. The use of 3D characters for storytelling is becoming popular as people can easily relate to 3D characters and understand a concept in greater detail. This has promoted the growth of professional 3D visualization services that help Ecommerce businesses develop extraordinary 3D product visuals that guarantee exceptional marketing outcomes.
Uses of Animated 3D Graphics in Marketing
Animated 3D visuals are used by businesses during various stages of the product lifecycle, right from the product design stage to the feedback-and-modification stage to the advertising stage. If you are running an Ecommerce business, you can use 3D graphics and animation in the following ways:
Product Design: If, for example, you are an automobile manufacturer, you would hire a 3D designer to create 3D models of your car based on your specifications. You can get animation added to facilitate product view from all directions. This would help you explain your concept and design to your manufacturing team before it starts its operations.
Website Display: You can use 3D models to display your products in greater detail. Use of high-quality product imagery can go a long way to promote your brand’s reputation. For example, if you are into furniture retailing, you can choose to showcase 3D animated images of your furniture designs in the product pages and use a 3D video in the Home page to present all your products with better clarity and depth.
Advertising: You can use 3D graphics animation to launch extraordinary ad campaigns that can create long-lasting impact on the minds of the target audience. Advertisements based on 3D imagery allow customers to view product features with better clarity and this would allow you them to make informed decisions.
Content Marketing: Today’s businesses and marketers are banking on content to make product sales. A classic example can be cited of Samsung, which used 3D animation to present its new product Tab A. You can use your animated 3D videos to promote your brand through different channels such as YouTube, social media platforms, and blog.
‘Greener’ Presentations: Today’s responsible businesses that care about a cleaner and greener earth are looking for eco-friendly way of advertising. Product photography generates waste, which increases the earth’s pollution load. Product 3D rendering, on the other hand, allows businesses to get rid of costly and lengthy product photoshoots and allows businesses to use minimal resources to create 3D product imageries that can be easily modified into other forms depending on user-feedback or engineers’ advice. With 3D animation videos, you can deliver thorough product demonstrations that would impress today’s environment-conscious consumers.
Realistic Visualization: 3D rendering and 3D animation facilitate realistic product visualization, which would help to keep all project stakeholders in one boat. 3D animated graphics can help real estate businesses as well to demonstrate their projects with high level of detailing and clarity while allowing the architects, the construction, team, the realtors, and the customers get a clear view of the architecture from all aspects and perspectives. Such presentations give real estate businesses an opportunity to showcase all architectural details such as landscapes, elevations, floor plans, textures, critical areas, etc. with a high level of professionalism. They can even design 3D virtual tours or 3D walkthroughs to allow prospects to imagine how their future homes would look like.
Efficiency in Information Delivery: Using animated product visuals, businesses can deliver high level of product information to their clients. They can also deliver product usage information, thereby allowing customers to understand how a product can be used for diverse purposes. Easy Re-Modeling: 3D product models can be successfully used to showcase initial product versions to prospective clients. Clients can then review the models and provide their feedback in order to get designs created as per their specifications. This holds particularly true for business-to-business deals. Changes requested by clients may be regarding colors, textures, sizes, overall designs, etc.
Exact Idea About Measurements: 3D product models are based on real-life measurements, which allow customers to understand how a particular product would fir in their individual lifestyles. Animated graphics allow for product viewing from all sides, thereby allowing customers to make informed decisions.
A Cost-Saving Alternative: Using 3D models for promotions is a cheaper model for advertisement compared to traditional promotions. A business needs to hire the services of a professional 3D designer who can create high-quality designs that would address its specific needs. Any change to the designs can be easily incorporated by using the same software to tweak the design from various perspectives.
Improved Interactions: 3D animated graphics are powerful marketing tools that can enhance customer engagement. Customers can easily remember key product features and can decide if they would really need the product.
3D Logo Animation As a Major Branding Tool
Many modern businesses are using 3D animated logos to promote brand awareness to a higher level. Animated logos have a higher recall value and they can have a strong impact on the minds of your customers. You will commonly find 3D animated logos in multiplexes and movie production houses and such initiatives take branding to a whole new level. While you can use free online logo animation makers to create an animated logo for your brand, however, it is a better idea to hire the services of professional logo designers who can create unique designs that would portray your branding philosophy in the most appropriate manner and at the same time, help you create cover videos for social media platforms, brand presentations, video ads, and amazing website visuals.
3D animation videos created by professional 3D animation services have the potential to create awesome visuals that can promote sales conversion.
With 3D animation, you can get your individual space created without any limit. You can create realistic effects that will allow your customers to have a life-like experience. You can even cut one part of an animated video and use it in another video.You can create extraordinary effects that can generate extraordinary responses. High level of graphical representation allows viewers to remember what they saw in a particular advertisement.
Industries that use 3D Animated Graphics
We have been witnessing the use of gorgeous 3D animation videos by businesses operating in diverse sectors mainly because of their richness and ability to tell a story in greater detail. No wonder why advertising and marketing firms rely on 3D animation to a large extent to design amazing visuals for their clients.
Here is a list of industries where businesses use 3D animated graphics to create awe-inspiring product, service, and branding campaigns:
Entertainment: Films and cartoon producers use 3D animated graphics to create children’s movies or educational videos that deliver important messages.
Games: 3D animation forms the essence of game development and game developers use this technology to create realistic environments and characters that can create a wow effect.
Interior Design & Architecture: Using 3D graphics, architects and interior designers can showcase their design ideas in greater detail to their prospects ad close deals faster.
Education: Educational institutions and Elearning programs make use of animated graphics to deliver instructions that have a high engagement impact.
Military: Military personnel use 3D animation to portray environments and situations in a realistic manner so as to devise important strategic plans.
Medicine: Businesses operating in healthcare/pharmaceutical industry create models of new products or technologies in order to test their efficacy and practical usability.
Engineering & Technology: Businesses and universities operating in this field engage in research works and develop complex engineering models of technical equipment before they are launched for testing and modification purposes.
Are you looking for a professional 3D animation service provider that can help you achieve your branding goals with world-class 3D animated graphics? If yes, we should congratulate you because you have already found us. We, at ThePro3DStudio are experts at developing 3D designs for a wide variety of business needs. From creating models of products to visualizing indoor and outdoor spaces to creating animations for films and games, we have developed a thorough expertise in this service domain, which is reflected by the growing client-base we have. Working with us is easy; all you need to do is to share your requirements with us and we will get in touch with you with a quote and a detailed project scope. We have a great customer service team, so you can reach us at any time of the day and we would be right there, attending to your calls. Call us today to know our work plan.