You know it all too well. You’ve felt it before. That sensation on the back of your head that resurfaces every time you see a brilliant piece of advertising that doesn’t seem to go away. Like a trance. It stays there, hidden in the shadows, waiting to entangle you when the right time comes. Just like in the most elaborate of traps, you won’t just feel compelled to do whatever it tells you to.
You will believe it.
It’s not magic. Magic is child’s play, designed to trick you with a sleight of hand.
It’s not persuasion. The science of the mind is bound by rules and leans on hypothesis.
It may be a bit of both — and then some more.
Brilliance has both magic and persuasion, creating something else entirely different.
THIS IS VOODOO.
Agencies that Mr.voodo worked: Comon – Art Director (Lisbon); Deeppocket – Creative Director (Singapura); Capaetal – Creative Director (Lisbon); Wonderful – Creative Director (Lisbon); Lisboneffects – Founder, Partner and Creative Director (Lisbon); Hart Design Studio – Art Director (Lisbon)
