Refik Anadol : 7 Articles

What if a football goal became a work of art? Better yet: what if this unforgettable memory served a humanitarian cause? This is the successful gamble of the Living Memory: Messi – A Goal in Life project, an immersive digital work created by Refik Anadol . Presented in New York and auctioned at Christie's for $1.87 million , it combines sporting emotion, generative art, and philanthropy. Immerse yourself in an extraordinary project, between football and sculpted data.

Legendary footballer Leo Messi has selected his favorite goal to be transformed into a digital artwork by visionary artist Refik Anadol. This unique project, combining sport, emotion, and artificial intelligence, will benefit charity.

Refik Anadol is redefining contemporary art by merging artificial intelligence, big data, and aesthetics to create immersive digital experiences. His pioneering work challenges traditional artistic boundaries, offering a vision of how technology and creativity can reshape our perception of reality.

In 2025, the Guggenheim Bilbao will host Living Architecture: Gehry , an immersive installation by Refik Anadol that fuses artificial intelligence and architecture by projecting dynamic visuals based on 35 million archival images. Using advanced 50-channel projection technology and an immersive soundscape, this groundbreaking work explores a new interplay between art, AI, and human creativity .

Christie's made history in 2025 with an auction dedicated to AI-generated art, grossing $728,784 and attracting a new audience, including millennials and Generation Z. Despite notable success with works like Refik Anadol's Machine Hallucinations ($277,200), the event sparked copyright controversies, highlighting both the rise and challenges of digital art.

Refik Anadol will open DATALAND, the world’s first museum dedicated to AI-generated art, in 2025 at the Grand LA in downtown Los Angeles. The museum will feature immersive, data-driven exhibits, including the Large Nature Model, and will blend cutting-edge technology with artistic innovation.

Casa Batlló is the first UNESCO World Heritage site to be reinterpreted as an NFT. Real-time environmental data were collected from sensors placed throughout the site.