Ari Glass

In this day and age, artists are still struggling to find their place in the creative arts world. The traditional route- drawing inspiration from old masters or reviving ancient paintings- is not as popular as it used to be.

Today, there are more ways than ever to market your artwork. From crowdfunding campaigns to promoting your work on social media, here, Seattle-based artist Ari Glass shares some easy steps to get you started on promoting yourself in an innovative and modern way.

Understand the importance of marketing yourself

If you want people to love your art, you should market yourself. A good way to start is by understanding the importance of marketing yourself. Having a strong online presence can improve your sense of self-worth and confidence as an artist. It’s important to remember that there are different ways to market yourself. This means that you don’t have to rely on just one or two methods. For example, Ari Glass explains, social media would be a great place to start because it can help to increase brand awareness while engaging with other artists and followers in your field. You may also want to consider crowdfunding campaigns, which allow you the opportunity to reach out directly to those who share your interests and could support your work financially.

Get in contact with a gallery

Before you start promoting your artwork online, it's important to work with a gallery. When you're going through galleries, make sure that you want to sell your work as a product. Working with a gallery will give you an opportunity to market and promote your artwork while getting it into the hands of people who are interested in purchasing it.

Many galleries also offer exhibition opportunities, which is perfect for those artists who want to show their work in hopes of attracting new buyers. If you want to show your work at an exhibition, keep in mind that this is not always easy and may take time to be received well by the public. Nevertheless, galleries are still considered one of the best ways for artists to get their name out there as well as gain a good following from customers who have been looking for their art style, adds contemporary artist Ari Glass.

Create an online portfolio

According to Ari Glass, one of the best ways to market your work is by creating an online portfolio. A portfolio allows you to showcase your artwork, photography, or other creative content. The best artists have come up with a way to use their portfolios as a way to gain notoriety in the industry.

The idea is simple: provide a place for people to view your work and find out more about who you are and what you do. By creating a website, you will be able to share your portfolio online and give potential clients the ability to contact you directly through it.

Create social media accounts

With so many platforms to choose from, social media is an excellent way to promote your artwork. To get started, create a Facebook page for yourself, Twitter account and Instagram account. You can also start a blog on WordPress or Medium.

Promote your artwork on Instagram and Pinterest

Having a strong social media presence is important today, and that can be easily achieved by promoting your artwork on Instagram and Pinterest.

The two most popular social media websites are Instagram and Pinterest. These two sites have more than 100 million active users each. These two platforms are perfect for artists looking to promote their work as they both have an abundance of opportunities for artists to gain exposure.

If you want to market your artwork on Instagram, consider posting them in the appropriate hashtags like #art or #drawing. This way, you’ll attract more people who are interested in art and the creative arts world-which means better potential customers!

Create your own website

Creating your own website is the first step to promoting yourself as an artist. You can create a website that is uniquely yours, then market it through your social media accounts and anywhere else you think will get people looking at your artwork.

The website should have all of the information about who you are, what you do, where you live, and how to contact you, states Ari Glass.

You can also use it as a way to showcase some of your best work by uploading images into a gallery on the website.

Start promoting your artwork and build a fan base

The first step to marketing your artwork is simply introducing yourself. When you first start, your best bet is to focus on low-cost marketing tactics that are easy to execute and build a fan base from the ground up.

Start by creating a website for your work and begin posting images that showcase what you do. You can also create an Instagram account for your art and post images there as well. The key is to get people to see what you do first- before they invest any time in looking into whether or not they want to follow you on social media or buy one of your pieces of artwork.

Another great way to start promoting yourself, without spending too much money, is through crowdfunding campaigns. These campaigns allow artists like yourself to gain exposure while raising the funds necessary for production costs. Just be wary of the fact that crowdfunding may not be the right option for everyone; it's not always easy getting funding when buyers don't have faith in your product or service.

Conclusion

With the rise in popularity of Instagram, it is important for artists to have a presence on social media. It is also crucial to have an online portfolio. During the process of creating your online portfolio, you should focus on your website as well to promote your artwork.