Business analytics: between past and future data (2021) 写真撮影 Georgy Bezborodov によって

My main job is marketing, moreover, not linear marketing, but assault marketing. We receive tasks of the form: "no one knows what to do with this, we have tried everything, we need a solution", "we want to blow up this market", "since everyone is doing it, we don’t need it, this does not lead to radical growth."
And then we look for waves. Trends, if marketing-wise. How do they multiply or cancel each other out? What does the wave bring to the shore and what does it wash away? What is the expected rhythm of the waves? What should be done to surf the ridge to that bay?
Marketing is one of the most dynamic markets ever, but the wave from the rectangular brick is still round, and the largest and most beautiful ship is nothing in front of the ocean.
Waves ...
There are very interesting moments when one wave has rolled back, and the other has not yet been and cannot be measured.
But it still exists in an unmanifested form.
This is a magical picture for meditation on analytics and bigdata.

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Big DataWavesTrendsBeachHorizon