Miroslava Kettounen

Fashion, like a mirror, reflects not only beauty — but also pain.
History proves that war has always shaped fashion. In the 1790s, for example, the military coat (or "frock coat") emerged during the French Revolutionary Wars, eventually evolving into what we know as the military jacket. In the 20th century, the military style became a mainstream fashion aesthetic after World War II — adopted into everyday wear and haute couture alike.
Yet now, three years into a full-scale war in Europe between Russia and Ukraine, I haven't seen a single designer in the high fashion world respond to this tragedy through their work.
I believe an artist is not someone who floats above reality — but someone who faces it. Fashion doesn’t have to be dark or joyless, but it must show that you care.
This collection was created at the end of 2024 and continued into 2025. It consists of four distinct lines, each with a different emotional and visual language: pop art, neo-futurism, post-Soviet aesthetic, and art-deco classicism.
This is not fashion about war — this is fashion created during war. Fashion that says: I see what’s happening.
I am not a politician — I am an artist and a pacifist.
That is why there are no flags or national uniforms in my designs. What you see instead is a visual language of emotion, anxiety, resistance, and humanity. This is my lens.
This is my answer.