Design Tools (2025) 印花与版画 由 Marçal Prats

印花与版画在纸上, 23.4x16.5 in
US$166.82
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As the opening part of the Technology diptych, Design Tools sparks conversation on how technology reshapes current practices, emphasising the ongoing dialogue between materiality, methodology, and the visual narratives artists and designers employ today. It represents a pivotal technological shift in art and design, highlighting the tension between [...]
As the opening part of the Technology diptych, Design Tools sparks conversation on how technology reshapes current practices, emphasising the ongoing dialogue between materiality, methodology, and the visual narratives artists and designers employ today. It represents a pivotal technological shift in art and design, highlighting the tension between analogue and digital creative tools.

This artwork explicitly references and mimics Letraset rub-on transfer sheets—an analogue typographic tool that became obsolete with the advent of software—by incorporating a list of the Photoshop v1 toolbar (1990). The precision of Helvetica's kerning reflects Modernist professionalism, while the pixelated Photoshop icons represent the automation and digital aesthetics ignited by the software.

The piece integrates vector typography, bitmap scans, and pixel-based icons, echoing a remixed Postmodern visual language. There is also an evident Postmodern irony inspired by the distinctive Experimental Jetset self-referentialism.

Artwork details
Printed in London, 29 August 2024
Two-colour silkscreen print with a hand-painted high-gloss varnish finish. Hand-signed, embossed, and numbered by the artist.
Medium: Screenprinting onSeawhite of Brighton 220 gsm paper

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GeometryOp-ArtLine ArtModernismPostmodernism

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With over thirty years of experience in the creative industry, Marçal is an established graphic designer. Originally from Barcelona, he later worked in the United States before settling in London, where he now [...]

With over thirty years of experience in the creative industry, Marçal is an established graphic designer. Originally from Barcelona, he later worked in the United States before settling in London, where he now practises, bringing a truly international perspective to his work. His career, spanning over thirty years in the creative industry across studios, agencies and media companies, has honed his expertise in graphic design, balancing conceptual clarity with meticulous craftsmanship.

Excelling at translating complex briefs into innovative and eye-catching solutions,His artworks reflect a belief in craft that endures, translating complex ideas into physical expressions that transcend subsequent aesthetic trends. Beyond his career work in graphic design, he explores typography, illustration, photography, motion graphics, DJing and electronic music production, making him a genuinely multi-talented creative. With a hands-on approach, he constantly evolves and refines his versatility to keep his practice fresh and engaging.

An MA in Curating Contemporary Design (Distinction) from Kingston University, in partnership with the Design Museum, London, opened him a new path of artisitic expression, including the limited-edition prints featured in Art Majeur. Embracing a curator-as-artist role, he applies a curatorial lens that shapes each composition.

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