Elaine Sturtevant Ad (2021) Painting by Peter Vahlefeld

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Peter Vahlefeld starts to use the magazine page (readymade) as a medium. The furious, jagged marks appear as if he was attacking the printed matter (a double page of an Elaine Sturtevant ad) with a physicality that reduced representational forms to a purely emotional response. By appropriating and deconstructing those glossy pages, something more genuine, [...]
Peter Vahlefeld starts to use the magazine page (readymade) as a medium. The furious, jagged marks appear as if he was attacking the printed matter (a double page of an Elaine Sturtevant ad) with a physicality that reduced representational forms to a purely emotional response.

By appropriating and deconstructing those glossy pages, something more genuine, hand-made, and authentic should be expressed. Characterized by its concentrated materiality, the artwork is constructed from intersecting lines, fields, and swaths of color applied with brooms, brushes, and hands. By varying the force with which he dragged his tools across the canvas, Vahlefeld added and, crucially, removed paint areas to generate a highly unpredictable surface.

The resulting juxtapositions (paint vs. print) seek to remind one of the visual and psychological manipulations in advertising while also creating a new dialogue in response.

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Peter Vahlefeld is a contemporary award-winning multimedia artist based in Berlin. The whole social fabric of our society is used as a point of departure for abstraction. He creates his works on the foundation [...]

Peter Vahlefeld is a contemporary award-winning multimedia artist based in Berlin. The whole social fabric of our society is used as a point of departure for abstraction. He creates his works on the foundation of art marketing materials such as auction house or museum promotional flyers or posters. On this structure, the picture is built up layer by layer using various colors and materials. Painting pigments, as well as a variety of other materials like photo fragments and textiles, give Vahlefeld works their distinct color, tone, and structure. Finally, the images can be classified as startling, exhilarating, colorful, dynamic, rugged, or tactile, owing to their contrasts between analogue and digital painting, the compatibility of many color materials, and elements of production and destruction.

Peter Vahlefeld was born in 1967, in Tokyo, Japan. He graduated from the Parsons School of Design, New York. He has participated in many solo exhibitions and art fairs like art Karlsruhe in Germany on a regular basis or at auctions such as Sotheby’s in Vienna and Neumeister, Munich. Peter Vahlefeld currently lives and works in Berlin.


The Artist was highlighted in an article in ArtMajeur Magazine:

See more from Peter Vahlefeld

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Painting titled "Guest Satisfaction…" by Peter Vahlefeld, Original Artwork, Oil
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Painting titled "Ruby Tuesday" by Peter Vahlefeld, Original Artwork, Oil
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Painting titled "15 Place Vendôme Pa…" by Peter Vahlefeld, Original Artwork, Oil
Oil on Metal | 47.2x47.2 in
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