Mustard, vanilla, turmeric or cinnamon, spicy yellow is definitely trendy in 2020. Louise has just changed her sofa and this bold, warm and sunny colour inspires her to redecorate her living room. 

Spicy yellow goes perfectly with neutral colours (white, grey...) or with dark colours such as dark greens or indigo blues. Don't hesitate to match it with its complementary colour: purple.

Louise has opted for a sofa in grey tones to match the floor tiles. To warm up the atmosphere, she did not hesitate to put cushions coloured in a dense fir green and mustard yellow.

Above the sofa, she placed 6 frames on a shelf with works of art of different styles. 

For the graphic side, she chose two abstract prints by the London artist Petr Strnad and an abstract print Graphic pattern 02 (starting at €21 € / £18,48 / $22,95) by the French artist Molk, reminiscent of the drawings of some of her cushions but in a much more stylized way.

Falling under the spell of the Czech artist Jiri Havlik, she chose an art print, Red dog, representing two very pure dogs (from €19 / £16,72 / $20,77) on a yellow background. Another print by the German artist Narine Grigoryan representing a drawing of 3 people sitting on a bench (art print from €19 / £16,72 / $20,77) is added to this small collection.

A fashion enthusiast, she fell in love with a Modern Mae digital painting ( €200 / £176 / $218,58) featuring one of the clothing creations of the French artist and stylist Kanzas Anthony.

On the wall above the fireplace and on the pillar next to the bay window she decided to add some pep to the house with very Pop watercolours by the French artist Madeline Berger (MadB). She chose the Bêcheuse ( €350 / £308 / $382,52) representing a young woman with glasses and a Yellow bus (€750 / £660 / $819,67) also representing a young woman.

Louise had a budget only for the sofas. But she managed to select an artsy decoration with a warm yellow with spicy notes for such a reasonable amount of money. 

DISCOVER OUR NEW SELECTION  →

The region of Brittany, the city of Rennes and the department of Ille-et-Vilaine are located in the west of France and gather more than 600 artists on Artmajeur. Here is a non-exhaustive overview of the Bretillian creation.

Let's start the journey south from Rennes to Pancé with the artist 4in and a portrait of a very expressive young woman, Red hands (600 €).

Further west, Montfort-sur-Meu is the home of a versatile artist. Sculptor, painter, engraver, illustrator, figuration predominates in his work with a research around the identity and the spirit which animates the body, with a reference to the Arts Premiers.

In Goven, the artist Jacques Barbier, influenced by the digital world, creates abstract or figurative works composed of macro pixels made of various materials (cardboard, wood, fabric, canvas, plaster, concrete, advertising posters, computer keyboard keys ...). Works from 60 to 2700 €.

Located at the eastern limit of Brittany in the town of vitré, the artist Marie ALLO creates sculptures. Her works suggest possible combinations between different materials. They emerge and materialize in space in a discreet way but tend to spread. In her work process, Marie ALLO alternates writing, sculpture, photography, and drawing. 

The Icelandic-born artist Klara Gunnlaugsdottir, working in Saint-Méen-le-Grand, offers abstract paintings that harmoniously mix colors, textures, effects, and reliefs. Count 850 € for a large square format of 90x90 cm (Blue Charm #2003).

A Pop touch with the artist Morgan Paslier de Vignoc. He is interested in the material, the textures, and their details. For his works made in digital montages, he first goes in search of this material that he will photograph. He is particularly interested in zinc panels that have just been cleaned by the town services and on which only a few shreds of glued paper remain. It is these details that he will first photograph, then digitize in order to be able to make digital montages by superimposing pieces of images. This first montage constitutes the background of the work on which will be superimposed, in the manner of a stencil, the portrait of a character or icon as in the work UDA 2 Madonna (€400)Finally, a note of humour with the work of the Rennes-based artist-photographer Romain Berger. His characters from popular culture, although living in a colorful and festive universe, often find themselves in realistic and destabilizing situations.

Finally, a note of humour with the work of the Rennes-based artist-photographer Romain Berger. His characters from popular culture, although living in a colorful and festive universe, often find themselves in realistic and destabilizing situations.

DISCOVER OUR SELECTION  →

DISCOVER ALL ARTISTS IN THE REGION OF BRITTANY →

BEST OF ARTMAJEUR - MARCH EDITION 2020

The best-selling, most shared, most viewed, in a nutshell, the most popular works.

Christian Testaniere

Amaury CAMPAGNE

Grafiker Korhan

Марина Полькина (Marina Polkina)

Vladimir Tyuryaev

Sergey Sovkov

Palazzotto FRANCE BARBIZON

AMPARO BORRAS CASBAS

DISCOVER MORE ARTWORKS  →

NEW ARTISTS TO DISCOVER AND TO FOLLOW

 Weeks 9 - 20 March

Thierry NIKOLAEFF

Born in 1967, living in Reunion Island since 2010, the aquatic environment is his passion. Through aquatic photography, he wants to harmonize the beauty and softness of women and the purity of water. The realization of each of his prints is unique. The sessions take place in the basins of Reunion Island (fresh or salt water) as well as in the ocean and also in the swimming pool.

 

Yuri Tayshete

Yuri Tayshete (1970, Ichikawa City, Japan) is a self-taught artist who works mainly with oil painting. By applying dynamic brushstrokes and fresh colors, Yuri creates intense poetic moments with simple ordinary subjects. Yuri currently lives and works in New York City.

Vladimir Tyuryaev

Born in Saratov (Russia). He has worked as an illustrator in magazines such as Elle Girl, Playboy, TimeOut. During his stay in Mexico from 2010 to 2015, he started to paint again. He works a lot in interior design, and prefers to use acrylic in painting. He currently lives and works in Moscow.

Jean-Noël L'harmeroult

It was at ELLE newspaper that he began his career as a Beauty and Fashion Photographer when he was only 19 years old, under the Artistic Direction of Peter Knapp. This career, which quickly became international, allowed him to work all over the world for the greatest magazines and famous designers for more than thirty years. In parallel with his exciting profession, he has never stopped painting, drawing, and producing sculptures on metal and Plexiglas.

Since 2009, his occupation is only centered on Artistic Creation, after having moved away from Fashion.

Florence Poirier-Nkpa

Florence Poirier-Nkpa studied Applied Arts in Angoulême. She taught Plastic Arts in Cameroon and then in Guyana where she also worked as an illustrator, graphic designer and model maker in publishing.  In 2006 she moved to St Martin (French West Indies), focused on her artistic practice and founded the HeadMade Factory Artists Collective in 2010.

Pierangelo Rosati

Pierangelo Rosati lives and works in Bologna (Italy). Fascinated from an early age by painting as an expression of a "shipwreck" of everyday life, he has always tried to confront the historical avant-garde through a language that is nevertheless free of ideologies and judgements.

DISCOVER OUR SELECTION OF NEW ARTISTS →

Emma is sick of the Scandi style. Its cold, pale, boring tones and colours are no longer for her. What Emma likes is to bring summer, into her home. Since her trip to Tijuana, azure blue, fuchsia pink or spicy yellow have marked her heart forever. But how to give this Mexican "warmth" without remodeling the apartment from top to bottom?

Emma's most complex task is the living room. To do this, she decides to put three photos of Josué Lago in a large format (from $21 / £17,5 / €19) representing women with the make-up of the dead during the traditional Mexican celebration of the dead (Día de Los Muertos).

For the adjoining dining room, she opted for a work by the Mexican artist Mija Zachs with a round painting Esmeraldas ($876 /£745 / €812) which she placed above the sideboard.

On the opposite wall, she has chosen two geometrically patterned paintings by the artist Garlun represented by the gallery "Art et Emotion" (Lausanne - Switzerland); Labyrinthe de la Passion ($6,474 / £5,504 / €6,000) and Labyrinthe de la Solitude ($6,474 / £5,504 / €6,000).

For the entrance, she added a touch of originality by superimposing three mural sculptures by the young artist Yared Castro (from $540 / £459 / €500) which recall with a contemporary touch the traditional Mexican sculpture.

For her room, she opted for a large photo by the French artist Mathilde Oscar representing a woman looking like Frida Khalo.

and for Stella's room, her 4-year-old daughter, she chose two naive paintings representing a dog ($863 / £734 / €800) and a man on a blue background ($831 / £706 / €770) by the artist Gabo Mendoza represented by the Volupt Art Gallery (Schiedam, Netherlands).

Emma is thrilled. The sun has finally come into her home, it has become more welcoming and all her friends are amazed by the result with so little work!

So if you too, like Emma, want to make the leap and bring Mexico into your home, don't hesitate to follow her advice as well as browse our selection of works to change your life.

DISCOVER OUR SELECTION  →

For a long time, the portrait was considered as the official practice before gradually falling into oblivion. In evolving, the portrait becomes less and less academic and opens up to new art forms and styles such as digital art or street art. Here is a selection of original portraits to pamper your interior.

The artist Bayonas offers us a series of very pop portraits, made of paper glued on canvas and enhanced with paint, prints and ink. The rendering is close to posters that would have naturally aged in the street. The highlights are engravings printed on the face and hair. They are traces and prints, the central theme of his work. 

The artist Guillaume Brun, presents an oil portrait on canvas of "Julia", a young woman, highlighted by chiaroscuro and the use of warm tones. 

Slovakian street artist Miloš Hronec offers a "Dance mood" portrait inspired by rap and alternative cultures, creating portraits of popular people. 

Artist Mila Plaickner offers an expressive portrait of a man against a background that evokes nature and the forest in an abstract way. 

The artist Luc Pierre has created an almost abstract portrait in which the volutes of hair blend into an invisible face.

Many other original portrait works are to be explored in our selection made for you. To be discovered asap.

DISCOVER OUR SELECTION  →

You have an atypical background. What made you become an artist ?

After my secondary school graduation in Science, I wanted to become an architect, but for financial reasons, I could not continue my studies. I started to make creations first out of passion, then I had the idea to show them and the success was immediate with several sales.

Why are you working on this little-used material that is paper?

I've had this passion for paper all my life. I remember my passion for origami as a child. When I grew up, it evolved. One of the things I had fun doing was carving paper with a scalpel during some boring classes.

How do you design a work ?

I always start from sketches I've made before. I start from the global form I want to create, then I'll work on the cut and the color. My work being very thorough, any mistake is fatal. There's no eraser to erase a cross-cut scalpel ! When I start a new work, I am so focused on the result, that I work there continuously, even if I have to spend a whole night there.

Precision and gesture are very important in my work. They have significantly improved over the years.

VIEW BENOIT PONSOLLE'S ARTWORKS →

Long-legged women, naked or in swimsuits rub shoulders with horsemen, butterflies and landscapes with clean lines. Simplicity and efficiency are this artist key words !

As a child, Jiri Havlik used to cover every piece of paper he could find with drawings. When the paper ran out, the family apartment walls were his playground. This led him to study gilding restoration at the High School of Uherské Hradiště in Moravia (Czech Republic) before embarking on “the artist life”.

He draws his inspiration from his walks in the countryside or in the unknown cities he visits. Sometimes he even wakes up at night — an idea that crossed his mind- and suddenly he imagines a new creation. To this end, he keeps a notebook beside his bed so that he can make a quick sketch before going back to sleep.

In his work, he does not plan anything in advance. The subject he is going to paint always appears under his hand spontaneously. He is even sometimes very surprised by the result as if he was not really the author. For his creations, he often uses his old drawings and sketches-which were sometimes drawn 5 or 20 years ago ! He particularly likes to mix techniques and materials (pencil, ink, gouache, collages, metal, photography, lino engraving, dry tip...), and if the result does not satisfy him, he does not hesitate to destroy the work he has just made.

Since the dawn of time, women have inspired sculpture, painting, theatre and, more recently, cinema. Jiri Havlik, like many other artists before him, is a fervent admirer of women beauty and mystery. This is why it is a favourite theme in his work.

Due to the simplicity, style and purity of the lines,  his paintings and drawings reveal part of woman beauty and hidden mysteries. For the part that's definitely hidden, it's up to you to find out.

VIEW JIRI HAVLIK'S ARTWORKS →

Very close to the beautiful city of Saumur, on the Loire river, there is a forest unlike any other. Let's meet a unique artist.

I spotted strange white traces on tree trunks. I was getting closer, and these tracks turned into a rabbit. I continued My Journey and fell face to face with a young woman drawing with chalk.

I was getting closer and closer. Her name was Sekhmet - an Egyptian goddess in the forests of Anjou! In front of my astonished gaze, she said to me : “Sekhmet, she is the dualistic goddess, destructive and creative. She is just like all of us." I continued to walk with her, and I discovered new creations all the way through the forest.

She told me that after several experiences, she decided to focus on photography — the only way to give full life to her inner world. The discovery of land art and artist Nils Udo triggered her new vocation. From the summer of 2015 on, her childhood forests begin to populate with her paintings characters (made from biodegradable materials-chalk or lime). The land art tells me - it is the right thing to do, the work is born, lives and dies, just like us, humans.

As we continued, we reached a meadow. Sekhmet began to draw a horse based on Lime and fire paste and then set fire to his mane and hooves. The night began to fall, we slowly came out of the forests and she told me about her other achievements in industrial wild lands mixing street art, anamorphosis and light painting.

It is at the end of our meeting that she tells me these words which have struck me : “there is beauty in everything, it is enough to take the time to observe it and sometimes to adopt the right perspective to perceive it. That's why I'm so attracted to anamorphosis.

As in life, sometimes we don't see things unless we're on the right track. Kind of hide-and-seek that we play without realizing it with the world. Sometimes a slight change of point of view finally enables to capture the image.”

How does Sekhmet carry out her anamorphosis?

She doesn't usually know what she's going to achieve until she finds the perfect spot. It's like trees or walls call for a particular image. When she finds it, the image imposes itself on her. She sees the work ends before it begins. Only then she sketches to approach the final image that she has the mind. She creates her image on the computer using a graphic tablet and an image processing software. The resulting file is then used for a video projection : she will draw the contours necessary for the realization of the painting. Therefore, she only paints at night and she does the touch-up painting during the day.

VIEW SEKHMET'S ARTWORKS →

Mr. Strange, the aptly named

In the world of Mr. Strange, the coelacanth becomes Sheila Kant, ... and animals of all kinds ask metaphysical questions: the cat above the clouds, the monkey that remains at the end of a show, etc...

The unusual is obvious, and it is unclear what guided the artist: the desire to make clash of visuals or the undisguised pleasure of illustrating a word game, an expression, to show that the absurd nests everywhere, in the lived, the words or the images.

"I like to try to show that the world is not what we think it is, to decipher the artificial and puppetesque effervescence to expose human society, this puppet show where everyone plays their part by avoiding (but that's unconscious) to live his true life! I am attracted by the unusual, the bizarre and the nonsense. But pure provocation does not appeal to me".

Logically, the artist goes to the end and also sows trouble on the technique used: photo? painting? digital editing? All three at once! The artist imagines the scene from photos found on Google images, makes a digital montage to obtain a photo. "My challenge is mixing these images that have no connection between them. And who finally, once associated, create a new reality and open new doors ".

Behind the pseudonym of Mr Strange, a 50-year-old from Montpellier: "Art has always accompanied me, even though I have chosen my gift for sport very early on. I was a good tennis player in my youth and this activity became my job. I am a tennis teacher in the Hérault. But in high school, I had a course oriented towards the history of art and drawing.

I started very early to draw. Between 8 and 12 years, poetry .... Comics between 10 and 16 years old. Between 17 and 30 years old, I started painting with oil and modeling (Di Rosa and Combas style). Then I went through a long time without creation. About ten years ago, the creative volcano woke up. I started what I called "spicture", a mix of painting and sculpture. Relief paint using clay and acrylic.

Mr. Strange's work has found an unexpected extension. "I met a few years ago on the Internet from a Chinese, Qihai Chen. He had cracked on my photographic work and had proposed to reproduce one, L'Homme Penché, which knows a certain success on ARTMAJEUR. Since then, it has become my partner, taking up the challenge of transforming digital work into oil painting on canvas ". Text: A.D

Browse Mr Strange's works →

The bodies are beautiful, and they are naked. But facing the light, facing the autumnal nature, facing the monuments that emerge, these bodies laid bare are only a vain counterpoint to the fighting that may have taken place in these places. The bodies are only there to emphasize the gap between beauty and what is hidden. The human nature is perhaps beautiful, it is above all a great fragility.

While we are just leaving commemorations of the Great War, this is an inconvenient work, which shows that the day after the conflict or a hundred years later, the war will always be pregnant ... If we must not forget it is also because it gives an incomparable strength of life, and the artist Julien Sunyé is undoubtedly one of the best placed to say it.

"Every year we celebrate peace, but we are still at war." Through 24 European destinations (in Spain, France, Germany, Italy, the Netherlands, Belgium), the photographer Julien Sunyé evokes the

traumas of the conflicts that are crossed, those that are ignored or those that are ignored by denial. Black Holes, the artist in conflict violence, who are opposed or opposed today, in the world: "The emotions that cross us origins in childhood. It takes time, attention and real work on oneself to understand and analyze. But modern life leaves little room for this inner quest. Finally, show your pains, learn to overcome, to make peace with what it is to live and to create a harmonious future for oneself and others ".

A series that evokes universal historical themes, but which can obviously refer to many more personal elements. And Julien Sunyé knows something, he who worked in finance before diving in 2013 in a severe depression whose causes escape him. It prevents him from working, from being able to express his emotions and thus from continuing to live. Seeking to cope, Julien Sunyé is interested in different forms of trauma. He learns that childhood trauma is deeply embedded in the subconscious and can define the present. The person then becomes a prisoner of his past.

During the summer of 2016, the photographer decided to go to the battlefields of Verdun. He is struck by the idea that the past can lock up an individual but also an entire people. Soothed by the photographic work that led his way to several countries in Europe on "sensitive or historical" sites, Julien Sunyé feels that he is in the right place to lead his reflection.

Each new photographic session helps him overcome his depression a little more until he finally manages to recover in September 2018.

Born in Amsterdam in 1982, Julien Sunyé begins street photography in Paris. This Franco-Dutchman (French by his father and Dutch by his mother) found his inspirations as much in the work of Henri Cartier Bresson as in the Dutch painters of the 16th and 17th centuries. At the same time the humanism of the French photographer, and the intimacy of the Dutch painters. Text: A.D

BROWSE JULIEN SUNYÉ'S WORKS  →

In September 2014, Canadian radio CBC presented a young artist who claimed to be the inventor of a revolutionary art, the invisible art. She was describing a work she had worked on for hours, but that could not be seen. It was a hoax.

What the authors of this farce could not imagine was that many invisible art initiatives had already been experimented by artists like Duchamp, Magritte or Warhol.

In June 2011, the artist duo Praxis sponsored by comedian James Franco launched the "Non-Visible Museum" or MONA, "an eccentricity of imagination, a museum that reminds us that we live in two worlds: the physical world of sight and the non-visible world of thought.Completely made up of ideas and sniffing at the art market, the works will simply be described to visitors ... "

More generally, the promoters of the invisible art postulate that art is not limited to physical achievements to see or to possess.

Works inaccessible, hidden, invisible or to disappear to keep only the memory, would be equally able to provide artistic emotions.

To evoke a work disappeared or invisible to the naked eye, would make it revive a posteriori.

These very conceptual artistic orientations are based on the rejection of the mercantile and speculative turn of contemporary art.

On the other side of the coin, promoting the artistic emotion of a work that is not seen or touched, and focusing on narrative or story telling, could disqualify this approach.

The incredulous spectator, prevented from making his own judgment by exercising all his senses, would be reduced to believing "the artist" on his word ...

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Socialter defines creativity as "the Grail of the 21st century" and the World Economic Forum places it at the heart of the four key competencies of our time with critical thinking, the art of communicating and collaborating. Essential to the survival and development of the company, it is essential to promote and integrate it into the corporate culture.

What is creativity?

It is the ability of a person or group of people to design and implement a new concept, a new object or to discover an original solution to a problem. Creativity is at the origin of invention (when used for a product or service) and innovation (when this invention applies to a market).

Are we all creative?

In the collective unconscious, creativity appears as the prerogative of some solitary geniuses, often cursed, endowed with innate gifts and disconcerting facilities. In reality, each person has a creative potential often under-exploited or constrained by conformism, pessimism, fear of failure, family or social judgment, education.

What are the characteristics of the creative people it is up to us to develop?

- self-esteem in any event;

- determination, commitment and perseverance at all times;

- an unlimited curiosity to embrace all fields of knowledge, observation or the human condition;

- high speed of information processing of any kind associated with a taste for complexity;

- a flash resolution of problems associated with an almost automatic generation of ideas;

- an ability to imagine other worlds, other systems, other logics.

The thought of a creative is both:

- analogue (linked to the free association of ideas and images coming from different and often compartmentalized universes),

- divergent (original, fluid and flexible),

- original: free from gender stereotypes,

-deconcerting: capable of operating radical reversals.

The great enemies of the creative are fatigue and stress, the search for perfection, specialization, the "academic" spirit, the routine and the lack of openness to the world.

Creating something that has never existed requires enthusiasm, experimentation and a detachment of knowledge and the past. It's an open, free-spirited attitude that feeds on everything and is driven by challenges.

How to become more creative?

Many exercises that promote idea generation and problem solving exist. Nevertheless, developing a creative mindset is the key for those who wish to exploit their creative potential, namely:

- absorb everything and be open to new experiences to find inspiration and promote the analog process;

- constantly ask questions to deepen your knowledge;

- to think like a child, to free oneself from schemas, constraints and forbidden, to move away from reason;

- to question and reconsider the gains;

- hear all points of view to develop new paths and new interactions;

- alternate creative phase and mental rest phase;

- make sleep his ally to develop the unconscious thought;

- take a distance on things to implement the imagination;

- develop one's sense of humor, have wit;

- take risks, consider failures as a way to progress and develop boundless determination;

- never censor ideas;

- develop the fun aspect of creation by moving from cock to donkey, associating, taking the opposite, playing the paradox.

Even if the great creations are generally the fact of an individual connected to his desires, his thoughts, his inner challenges, the innovation is often a collective act, the fruit of a creativity and an original action of team. Theoretically, the creativity of a group of individuals together should have infinitely greater potential than that of an isolated person. In practice, the optimization of "collective intelligence" involves creating the conditions for group creativity and setting up the organization that allows the individual creative process to be replicated at the team level.

Different approaches such as design thinking promote the spread of the culture of creativity in the company and the organization of the different stages of preparation, incubation, generation of solutions and validation. In business, creative improvisation with decision and immediate implementation does not exist. On the other hand, the respect of the different creative stages can allow the emergence of complementarities and a creative team spirit that will allow to interiorize the creative process and accelerate the group innovation.

To remain competitive and foster innovation, one of the means to remove the resistance to change of employees (seeing no personal interest, considering not having the required skills or feeling threatened by the unknown) is to set up a culture of creativity applied in the rules of the art.

By restoring trust, enhancing value, by collaborating on joint projects in which everyone contributes, by making a difference in the collective fruits, the company will gain in flexibility, adhesion and dynamism, essential in an open economy more and more globalized before meet increasingly individualized needs.

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Art, a mode of expression of a subjectivity, seems at first sight disconnected from the notions of organization, profit or profitability and rational management methods used in the management of a company.

Art, an individual activity, irrational, out of context and sensitive, generally arouses the skepticism of management and the mistrust of employees seeking "validating" technical training. It is these same well-established patterns that favor management and technology over human sciences and artistic disciplines. However, art and management have every interest in crossing each other to enrich each other.

The company has a lot to learn from the artistic process, in particular:

- the quest for meaning: the artistic process conveys values and carries a particular mission;

- project management: each work, composition or realization, requires a real project management;

- the mastery of the techniques of realization: without control of the basic techniques brought to evolve with the experimentation and the artistic approach towards personal and original techniques, the art does not exist (the artist must be an outstanding technician doubled a technical innovator);

- an iterative process: the artist constantly interacts with the work in progress, making the necessary adjustments to achieve the desired result;

- an approach of originality and creativity: what distinguishes the artist from the craftsman is this creative ability, this search for novelty. We speak of "performance" or artistic originality;

- a humanist approach: at the same time, a personal vision of the world and an uncompromising look at reality, art expresses in a particular aesthetic form the world around us;

- total risk taking: there is no certainty that the work is well received by the market;

- a highly competitive art market: art has no borders, competition is global. The artist, guided by a personal approach that has no commercial intention, is confronted with the hypercompetition and the material necessity of creating his market and building up his base of customers and users;

- A work of art is above all a "sensitive user experience" (emotion, wonder, energy). The artist must maximize this experience by facilitating the accessibility of his art if he wants to sell his work;

- an individual creation that inserts itself and interacts with its environment and society;

- a process of expression and personal realization.

The modern manager who wants to foster collaboration and creativity has every interest in developing his own creative potential and immersing himself in artistic processes in order to facilitate group creativity. Individual creativity is a state of mind that can be stimulated (exhibition visits, open courses, creativity workshops ...). Creation processes can be learned through contact with artists (artistic interventions in the company, visits to workshops, conferences, etc.).

The artist has a lot to learn from the manager.

Recently, the concept of artist-entrepreneur, an artist managing his artistic work as a business, has appeared. In an ultra-competitive market, the artist can be brought to disseminate his works to build an identity, a brand, to invent new communication and sales methods, to develop a range of products derived from the original production adapted to his market. Some artists produce works "ready to hang", more affordable, allowing them to cope with the costs of producing more ambitious works. This approach criticized by some purists is not necessarily a brake on originality or creativity. If the artist does not resign himself to producing "what works", but develops accessible artistic concepts of tomorrow. To have financial resources linked to the sale of his works is the goal and the dream of every artist, but also his greatest source of freedom and innovation.

Obviously, in a world that requires more and more flexibility, openness, originality and efficiency, these two approaches, artistic and managerial, are called to nourish each other to give birth to a creative management and organized arts activities.

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A very good article of the journalist Audrey Chabal on Artmajeur currently makes the home page of Forbes, to be found on the following link:
https://www.forbes.fr/entrepreneurs/art-majeur-democratise-achat-art-grace-a-internet/

Interview TV at our offices in Montpellier - France 3 reportage by J.Escafre / F.Jobard / F.Alibert

The first Aboriginal rock paintings date back to the dawn of time (more than 50,000 years ago), much earlier than those found in Europe. First forms of known art, perpetuated on their original support (rock, sand ...) until twenty years ago then with modern techniques (canvas, acrylic ...), are now threatened with extinction.

Aboriginal art is both a sacred art and a ritual art used in initiation ceremonies. These representations evoke the Dream Time, the time of supernatural beings that have arisen from the earth, traveled and created the world and living beings. The space sacred time, space parallel to ours always pre-exists. Only initiates can come into contact with him during ritual ceremonies.

At the time of the creation of the world, these fantastic beings left traces in the landscape. The paintings are a kind of narrative and symbolic cartography which revive their work of creation of the world. By linking the two worlds, activating and diffusing the vital energy of the great ancestors, they allow life to perpetuate itself and the world not to disappear. Basically, the great Aboriginal artists are painting to ensure the survival of their community and more broadly of the world! Aboriginal art is a collective spiritual art with a naturalistic, figurative or geometric style.

The "aboriginal artistic movement" itself was born in the 1970s under the impetus of an English teacher Geoffrey Bardon who pushed the students of the community of Papunya (center of Australia) to reproduce on walls, panels or canvas the motifs of the Dream Time. According to the critic Robert Hughes, the last great pictorial artistic movement of the XXth century was born ... The sacred representations bearing power and history being reserved for the initiated, different techniques (such as pointillism) were used by the artists to preserve their secret character and show only the secular part. Success was such that Aboriginal art sales peaked at $ 200 million per year in the years 1990-2000. After having been ignored for a long time, this commercial success made it possible for the aboriginal communities to reconstitute themselves and to disseminate their millenary culture to the world in a suitable form.

Considered to be the legacy of an endangered civilization, this art was categorized by the art market as "ancient, ethnographic art", and progressively confined to stereotypes, techniques and standardized motifs giving the lead to "historical" artists and leaving little room for a more contemporary creation. Few merchants supporting young artists, the great initiates who bear the millennial pictorial tradition disappearing without transmitting their art, the vitality and the renewal of aboriginal art is seriously in danger. All the more the aboriginal communities, struggling for lack of means to assume both a role of social and artistic support, are threatened with regrouping near major cities by the regional governments.

Ancient rock art is also in danger, threatened by urban development, mining, erosion, and vandalism. 50% of the rock art could disappear within forty years if not soon protected. The support of some international museums such as the Musée du Quai Branly can not replace that of local authorities, which are struggling to recognize, preserve and support the identity, culture and art of the natives of the terra nullus "(a land which belongs to no one" according to the 1770 declaration of James Cook, one of the discoverers of Australia), yet an essential component of Australian identity.

Beyond this, without mobilization, what constitutes the heritage of mankind could eventually be reduced to a digital database of missing petroglyphs and paintings produced for the layman, truncated with their original sacred motifs, which would sign the end of Australian Aboriginal art.

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Sixty years after its launch, pop art, one of the main cultural movements of the twentieth century, has gone through time and societal evolutions, well above all the trends.  Fed and likened to the popular culture, it transformed radically the whole artistic chain.

Popular art or pop art asserted itself by taking the opposite stance to the abstract expressionism (action painting by Jackson Pollock, colorful painting by Mark Rothko ...), too academic, too technical and too esoteric.

The themes were inspired by popular culture, its images, its advertising or drawing techniques. The ordinary consumption goods, treated with a touch of irony, conveying their forceful images to the public. The reproduction, duplication, superposition, combination of the popular iconography, enhanced with pure and vivid colors or geometric shapes were supposed to reflect the chaos produced by television, media, advertising, fashion, pop music, ...

Free from all conventions, pop art will revolutionize art. From the design of it, to its production, even by the way it is promoted.

• The idea, the powerful expression (style) of the work will be considered more important than the work itself. Its production, often using materials of industrial origin (acrylic, screen printing ...) will not require a lot of technicality. The workshop will become a factory, so dear to Andy Warhol.

• Reproduction and mass production will upset the traditional uniqueness of the work.

• The generally black-colored line contrasting with the clear line of the advertising or comic strip, is embellished with colors with no gradient effects that attract the eye and give more impact to the image.

• The use of symbols and popular images will desecrate the work of art.

• Happenings and environments will play an important role in the promotion and sale of this "ready to eat" art form.

Art in search of simplicity and efficiency, trying to make big impression thanks to its techniques and popular inspirations. Pop art has in turn enriched and stylized popular imagery.

It will strongly influence the generations of artists: from conceptual art, to graffiti artists or urban artists such as Basquiat or Keith Harring, the neo-pop (Morimura And the kitsch artist Jeff Koons) to vintage, graphic design and web design ...

Turning out to be particularly accurate in a digital world where the image, the immediate, the short-lived, the simple and clear, the hard-hitting prevail, its by-products became simple objects of consumption bought instinctively…How ironic! Pop art has literally melted into popular culture.

If its technical and esthetic qualities are debatable with regards to the realizations of great masters such as Velazquez, Monet or Picasso, its artists always reach millions in auctions. Its stylistic innovations used in numerous creative domains (advertising, design) are still powerful. Part of the collective cultural imagination, its visionary and opportunistic artistic approach is undoubtedly ranking first in the history of art and the culture.

Born in the United States in the 1970s, street art regroups works (images, visual signatures) created in the street, other than graffiti style writing (signatures).

Recently legitimized by the art market, it has a strong public enthusiasm, echoed by digital technologies.

Street art is an ephemeral and unsolicited art, assimilated to vandalism, inscribed on the walls, façades of buildings of the urban area. Sticking to the evolutions of contemporary society, playful or aesthetic, it aims to be seen by the crowd in order to provoke, testify or embellish its everyday life.

Street artists use different techniques:

- graffiti: aerosol bombs projecting colored and indelible painting;

-stencil: cardboard, metal sheets or cut-out x-rays reproducing patterns or figures on which painting is "bulged";

- sticker;

- "yarn bombing" or technique of knitting: multiple yarns of wool of different colors;

- tape art: adhesive tapes (brown tape art), or canvas and waterproof used by masons (duct tape art);

- three-dimensional "street installations" designed to be moved and not "damaging" the public space.

This popular art, exposed to all winds, with a vocation of identity, protest and aesthetics, has since a while entered galleries and private collections. Some of Jean-Michel Basquiat's and Bansky's achievements were simply torn from their original urban location to be auctioned off.

Many "street artists” seeking a longevity and a remuneration for their work helped produce a derivative production," living room "works inspired by their originally urban work. Even these pieces are deprived of original street art characteristics (ephemeral, in situ, free ), more and more amateurs are attracted by big names of the urban counterculture.

It is clear that information technologies (mobile and digital internet), promoting a culture of image, ephemeral, instantaneous, are powerful tools for disseminating and preserving the works of street artists. Online communities of amateur have been formed providing an audience that surpasses that of physical space.

Everyone being focused on their smartphone rather than on urban space, it is likely that in the future street artists will create directly on digital support for a digital public. 

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Art brut or Raw art is an artistic genre increasingly valued for its singularity, its inventiveness and its emotional impact.

Defined in 1945 by Jean Dubuffet as a simple and natural art, executed by non-professionals, having neither artistic culture nor pretension or cultural approach, it is a spontaneous, impulsive art, giving way to invention, techniques and non-academic materials.

Like Paul Klee or André Breton, a surrealist writer looking for inconscious creation, Jean Dubuffet began collecting what was called "the art of the fools" in the 1920s. He subsequently broadened the specter of raw art to all forms of spontaneous creation, realized by mediums, marginalized, prisoners or the excluded to the ... "men of the common", outside artistic circuits.

Rough art is a vital, inner expression, devoid of any cultural purpose, communication or commerce.

"Art uncultivated, arising from a gift of nature, devoid of any relation to the artistic field " according to Pierre Bourdieu, this art disturbs.

Often repetitive, obsessive or even complex, it joins the approach of some artists obsessively exploring the same artistic problematic.

Away from the history of art, it has existed since the dawn of time.

Not altered by the standards of adult life, cultural conditioning or conformation to the rules of cultural art, it is an act of pure creation. By referring to the creative impulse as an expression of the mystery of existence, raw art is reaching a wide audience.

Jean Dubuffet thought that raw art should escape the market because it existed autonomously.

In the 1970s, a similar movement called « Outsider art » emerged, highlighting marginal, self-taught creators who conceived their work in solitude and outside the artistic milieu. Many raw artists saw their market value flying, art brut became paradoxically a dynamic component of the art market ...

However, the legitimation of this artistic genre has opened the art market to non-professionals, self-taught artists painting with their guts and their soul.

The universal nature of these creations being appreciated by an increasingly wide audience, a greater official recognition of these original artworks could revivify the official sclerotic art.

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