Key Points
- Quayola's work at Casa Batlló features a tree-like light show that transforms Gaudí's iconic architecture.
- The project is a collaboration between Quayola and Casa Batlló, highlighting the potential of AV technology in creative expression.
- Quayola's work has been presented and exhibited in prestigious institutions worldwide, including the V&A Museum and the Park Avenue Armory.
Quayola and Casa Batlló: A fusion of digital art and architecture
Italian artist Quayola transforms Casa Batlló into an immersive work that combines technology and architectural heritage. His project "Arborescent" relies on advanced digital tools to illuminate the façade of Gaudí's masterpiece. The interaction between the organic forms of Casa Batlló and Quayola's light projections creates a fascinating dialogue between the past and the future, where light becomes an artistic language in itself.
Gaudí's legacy, marked by forms inspired by nature, finds a particular resonance in Quayola's work. The artist exploits tree-like motifs, reminiscent of the natural structures that greatly influenced Gaudí. The projections, blending art and science, transform the building into an evolving work that captures the attention of spectators and renews their perspective on modernist architecture.
Quayola's technical innovation is not limited to aesthetics. Thanks to advancements in audiovisual technology, he successfully integrates digital art into urban space, exploring new ways to highlight architectural heritage. This installation also emphasizes the importance of sustainability and responsible management of energy resources used for such performances.
This project illustrates a new form of artistic expression where architecture becomes an interactive canvas. The fusion of tradition and digital innovation paves the way for unprecedented immersive experiences, solidifying Barcelona as a major center of contemporary art and technology applied to heritage.
Jean Dubreil