In an extremely digitized world, where on social media first, then on blogs and websites, people share every moment of their lives, even the most futile, it has become extremely important to affirm our constant presence on the platforms. Therefore, why not highlight, in this indistinct mass of information, content with real value and meaning, such as those related to your career and your artistic experimentation while improving your positioning in search engines? In this way, customers, already accustomed to the dominant personal advertising broadcast by social networks, will surely be attracted by your quality content, which also makes you appear more active, professional, present, and, therefore, close to the viewer.
What to share in the "News" section of your profile?
There are different types of content, which can capture the viewer's attention and help you increase interest in your work:
- New Work Packages/New Projects: If you're working on a particular work package or have an important project in the works, why keep it to yourself? Let customers know how much and how much you love art, to the point of always wanting to enrich it with new points of view;
- Techniques: if you have developed a new technique, for example, painting, why not show in the news section a photo/video of you creating it, also detailing how your artistic journey has evolved? In this way, the public will feel more involved, will want to see and know more and who knows... maybe even buy!
- Exhibitions/events/fairs: participation in important fairs, exhibitions, and events is a fundamental part of any artist's CV. So why not share your experiences with visitors to enhance your rise in the art world and showcase your talent and popularity?
- Video/photos: Sometimes it's easier to engage the audience with a simple video or photo, aiming to show the world how you operate. After all, we know how, on the main social platforms, video content and images have definitely taken the place of words, which are often limited to simple and short accompanying slogans;
- Social media: you can also share with your viewers the most relevant content published on your social media, in order to make them participate in your pages which, represent true mirrors of your personality, your way of working, and your type of creation artistic, will allow them to "get to know you";
- Free: there are certainly other ways to engage your audience through your news, if you decide to ditch the standard categories above, always be sure to share quality information, because even if it is very reductive and superficial, what we share is often the "mirror" of who we are.
How to upload content in the "News" section:
At the top right of your personal profile page, you will find the "+ Add" button.
Once you click on "+Add", you will find several options belonging to the "News" section, such as: "Text", "Image", "Video" and "Event".
- "Text": This button allows you to easily add textual content, which you can decide to share immediately or keep hidden at first;
- "Image": similar to the above but related to the simple publication of images;
- "Video": you must enter the link to the video in the appropriate entry, which you can accompany with a description and publication dates;
- "Event": you must enter the title of the event and the dates, you can also write a description.
Are you ready to constantly update your most loyal customers and attract new ones?
Olimpia Gaia Martinelli