Navigating the Digital Frontier: Artmajeur's Blueprint for Gallery Owners

Navigating the Digital Frontier: Artmajeur's Blueprint for Gallery Owners

Samuel Charmetant | Feb 18, 2024 3 minutes read 1 comment
 

La numérisation des galeries d’art constitue un changement majeur du secteur de l’art, accéléré par le COVID19, mettant l’accent sur la présence en ligne comme essentielle. Avec près de 1M de collectionneurs et +1 000 galeries dans le monde, Artmajeur mène cette révolution numérique, offrant aux galeries des outils pour prospérer en ligne. L'approche hybride promouvant les espaces physiques et numériques, fait de la digitalisation une stratégie à long terme pour démocratiser le marché de l’art.

MISS KAM & LEON (2022) Collages par Magali Miro

The digitalization of art galleries represents a major transformation for the art sector. As the founder of Artmajeur, I have been witnessing this profound change that is redefining the way art is shared, discovered and purchased. The COVID-19 pandemic has acted as a catalyst, accelerating an already ongoing trend towards digitalization. She highlighted the crucial importance of online presence for art galleries, emphasizing that digital adaptability is no longer an option but a necessity.

The temporary closure of physical spaces and reduction in face-to-face interactions has pushed galleries to rethink their strategies and embrace digital tools to stay connected with their audiences. This period revealed the power and reach of digitalization, allowing galleries to reach an unprecedented global audience, maintain relationships with collectors and discover new talent around the world.


Gallery owner managing their artists and artworksGallery owners can conveniently manage all their artists and artwork listings


Artmajeur at the heart of the digital revolution

Artmajeur is positioned at the heart of this digital revolution. With a global network of more than 100,000 artists and more than 1,000 art galleries in 193 countries, our platform is the benchmark for the digitalization of the art world. We offer comprehensive, accessible solutions so art galleries can easily create their online presence, exhibit and sell art, and manage their relationships with clients and artists. Our mission is to democratize access to art, providing the tools necessary so that every gallery, regardless of its size, can confidently enter the 21st century.

Artmajeur’s services include custom website creation, inventory and sales management tools, and advanced marketing and social networking features. By simplifying the digital transition, we allow galleries to focus on what they do best: discovering, promoting and selling exceptional art!

Gallery owner and assistant can access and manage their account on ArtmajeurGallery owner and assistant can access and manage their account on Artmajeur


Development of the “Phygital” concept

Our approach is hybrid and also aims to use the platform to promote physical places, exhibitions and art fairs outside of the internet. Each partner gallery has communication tools, agenda, exhibition collections in order to bring visitors physically to their exhibition locations.

Digitalization is not just a response to a crisis; it is a long-term strategy for the future. It offers an unprecedented opportunity to expand the art market, making it more inclusive and accessible. As the founder of Artmajeur, I am proud to lead a platform that plays a key role in this transformation and is committed to supporting art galleries on their digital journey. Together we can open new doors for art and create a future where every gallery, big or small, can shine on the world stage!

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