Main lessons
- The Louis Vuitton x Takashi Murakami collection is a reissue of the original collaboration , featuring over 200 items.
- The collection celebrates 20 years of creativity and craftsmanship, featuring Takashi Murakami's iconic multi-coloured motif.
- Zendaya is the face of the campaign, attracting a new generation of fashion enthusiasts seduced by Y2K nostalgia .
- The collection will be available on the Louis Vuitton website starting January 1, with pop-up activations in seven major cities around the world.
Louis Vuitton and Takashi Murakami Renew Partnership
The partnership between Louis Vuitton and Takashi Murakami is a major event. It took two decades for this project to take shape. First launched in 2003, this collaboration was a huge success, generating more than $300 million in one year.
This bold move by Louis Vuitton marked a first in the luxury fashion industry, demonstrating that working with contemporary artists could be very fruitful.
Takashi Murakami's unique style and Louis Vuitton's craftsmanship meet again. This time, they have created over 200 pieces, including City Bags, silk scarves, sunglasses and even a skateboard.
The collection will be presented in seven major cities around the world. Locations like New York, London, Seoul and Milan will host temporary pop-ups. The launch campaign will feature Zendaya in two short films and numerous promotional images shot by Inez and Vinoodh.
The Louis Vuitton x Murakami collection will kick off with an online launch on January 1, followed by a second wave in March. This marks 20 years since Louis Vuitton and Takashi Murakami first collaborated.
The Y2K era was a time of bold creativity and fashion, marked by bright colors, bold logos, and eye-catching pieces. Even today, many designers draw inspiration from the playful style of this era. The Louis Vuitton x Takashi Murakami collection is a great example of Y2K nostalgia applied to modern luxury.
This collection features the Monogram Multicolore in 33 colors, adorned on handbags and accessories, testament to the lasting impact of Y2K nostalgia.
Jean Dubreil
