The Frida Kahlo Corporation recently filed two lawsuits against online vendors, alleging unauthorized use of Kahlo's image and art.
Claiming trademark ownership, the corporation demands Amazon sellers either surrender profits from Kahlo's likeness or pay $2 million per trademark violation. The complaint asserts that defendants' works closely resemble Kahlo's, violating U.S. trademark law.
Frida Kalho, credit: Guillermo Kahlo — Sotheby's via Wikipedia
Kahlo's niece inherited her rights, leading to the corporation's formation in 2004 to protect the brand globally. Allegations suggest online merchants used fake identities, coordinating to evade detection and discussing legal tactics.
This isn't the first legal battle over Kahlo's brand. In 2018, the corporation sued Kahlo's relatives over trademark infringement. The complexity is compounded by Kahlo's anti-capitalist legacy, adding depth to these ongoing disputes.