Key points
- Active protection against theft and scraping
- Low resolution display of works
- Secure and GDPR compliant hosting
- Collaboration with ADAGP to remunerate artists
- Commitment to ethical and non-intrusive AI
As VivaTech 2025 explores the new frontiers of innovation, ArtMajeur by YourArt shares a common vision: to make artificial intelligence a lever for positive transformation, including in the most sensitive areas such as art and culture.
VivaTech 2025: AI at the heart of creative transformations
Hairdresser 1 (2022) Digital Arts by Jean Luc Michon
From June 11 to 14, 2025, the Porte de Versailles will host the ninth edition of VivaTech, bringing together more than 14,000 startups and the world's biggest tech players. This year, AI will take center stage, both in robotics and in the fight against disinformation, creative industries, and environmental protection. This direction resonates deeply with the commitments of Artmajeur by YourArt , an exhibition and artist support platform and pioneer in the ethical use of AI.
Artmajeur by YourArt : AI at the service of art
On ArtMajeur by YourArt, artificial intelligence is neither a gadget nor a threat. It is designed as a tool for dialogue and exploration , at the service of artists and amateurs. Its integrated assistant, Iris , offers a unique experience: helping everyone discover their tastes, navigate more than 3.5 million works, and find inspiration, but without ever replacing the human touch. Far from automating creation, ArtMajeur by YourArt opens it to new horizons. AI can cause “creative accidents” and spark ideas, but the artist remains the sole master of their approach.
On the occasion of VivaTech, ArtMajeur offers you a selection of works created with artificial intelligence, illustrating how the encounter between human creativity and technological innovation opens new avenues for contemporary art.
An ethical response to contemporary challenges
Color IV (2024) Digital Arts by Ana Rita Lança (Mouro Studio)
The debates VivaTech highlights—data protection, respect for intellectual property, environmental responsibility—are also at the heart of ArtMajeur by YourArt's commitments. The platform takes concrete action to defend artists' rights and the security of their works: it integrates visible and invisible watermarks to deter image theft, broadcasts only low-resolution previews to preserve the originals, technically blocks automated collection attempts while actively monitoring suspicious behavior, and guarantees GDPR compliance with secure data hosting in France. Ethically conscious, ArtMajeur by YourArt goes further by partnering with ADAGP to fairly compensate artists whose works are used by artificial intelligence devices, thus affirming a responsible and sustainable vision of digital creation.
Prompt Art: a new discipline assumed
In the spirit of the Runway AI Festival demonstrations at VivaTech, Artmajeur by YourArt promotes Prompt Art as an artistic discipline in its own right. Far from the idea that generating images via AI is an effortless process, Artmajeur by YourArt reminds us that this practice requires great precision and an author's eye.
Iris: a creative and confidential mirror
Iris is not a production tool, but a creative companion . It respects the intimacy of the process, allows for testing ideas, and allows for dialogue without pressure. This "dispassionate friend," as the team calls her, can offer an unexpected mirror to a work, bring out new references, and restore "the scent of novelty."
Broadcast Utopia No. 4 Digital Arts by Nathan Fischer
Towards truly useful technology
In an era where technology can be as fascinating as it is worrying, Artmajeur by YourArt has made a clear choice: to put AI at the service of artistic freedom . All features are co-constructed with artists, tested, discussed, and adjusted. The goal is not to please at all costs, but to be useful – with sincerity and rigor.
VivaTech as a source of inspiration
Even without being physically present, Artmajeur by YourArt is closely following the developments highlighted at VivaTech. Because while technological challenges are global, the responses must remain human. And in the art world, that means preserving individuality, encouraging experimentation, and always protecting the sincerity of the creative process.
FAQ
What measures does ArtMajeur by YourArt take to protect the works?
Visible/invisible watermarks, low-resolution images, and anti-scraping barriers are used to secure the works.
How are artists paid if their works are explored by AI?
ArtMajeur by YourArt collaborates with ADAGP to ensure fair compensation for each use.
Does ArtMajeur by YourArt's AI create works instead of artists?
No, AI does not replace the artist: it offers creative avenues, references and ideas, while respecting the personal creative process.
Nicolas Sarazin