All of the money they raise will be donated to good causes.
The brand 'The Plated Project' has created 20 limited-edition art plates, each costing around €25 or $30. All of the money they make will go to good causes.
Due to the COVID-19 pandemic, over 140 million Indians have lost their jobs. They are mostly migrant and daily wage workers, and many of them are currently starving or can't feed their families. Chlorophyll innovation lab (which uses art to end hunger) has launched a new series called "A Plate Full of Hope" in order to address this problem. Its goal is to feed 100,000 low-wage workers and migrant workers across the country through this program.
By purchasing one of these plates, you will sponsor 250 meals for migrant workers and their families
Twenty renowned international artists have worked with the initiative to create 20 limited-edition art plates. One hundred percent of the proceeds from the sale of each of these will go to Goonj's "Rahat" initiative.
By purchasing one of these plates, you'll be sponsoring 250 meals for migrant workers and their families. 'The Plated Project' has already raised thousands of dollars in sales and sponsored 20,000 meals in just one week! Many well-known companies, industrialists, musicians, chefs, and influencers have thrown their support behind this cause. Industrialists and companies such as Bajaj Electricals Ltd., IMImobile. and The Baya Company have sponsored the plate production costs.
Each week new works of art will be put on sale
Over 70 artists have stepped forward to donate their work in exchange for exposure. The group narrowed the collection down to 20 pieces. Only a limited number of plates of each of the eight artworks have been made available for sale so far. Every week, new works of art will be released.
India is only one of many countries represented in this exhibition. Other countries represented include artists from the U.S.A., the UK, and Ireland. For the first time ever, these plates display emotions and experiences from around the world during lockdown in a single image. Vicky Ratnani, Kelvin Cheung, and a slew of other well-known chefs and influencers have thrown their support behind the cause by helping to spread the word. Each plate conveys a different message about society, people, and the ties that bind us to the earth.
While the lockdown in India has been lifted, the battle is far from over, according to CEO of Chlorophyll innovation lab and founder of 'The Plated Project,' Chitresh Sinha. Daily wage earners and migrant workers are the most hard hit. It is they who keep factories and our daily lives running smoothly, and they are in desperate need of our assistance at the present moment. As well as using art to spread positivity and hope around the world, "A Plate Full of Hope" is our way of giving something back to them.
Jean Dubreil