Marketing Campaign Gerhard Richter (2016) Painting by Peter Vahlefeld

Acrylic on Canvas, 74x74 in
$9,282
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This artwork appears in 3 collections
The artwork is about the ambivalence between the object (an overpainted gallery advertisement) and abstraction. The painting is processed with brushes, scrapers, grinders, and squeegees, building up to five different layers of acrylics, medium, archival pigment prints, and oil paint. There’s almost a performative aspect to printmaking.[...]
The artwork is about the ambivalence between the object (an overpainted gallery advertisement) and abstraction. The painting is processed with brushes, scrapers, grinders, and squeegees, building up to five different layers of acrylics, medium, archival pigment prints, and oil paint.

There’s almost a performative aspect to printmaking. This awareness that a digital printout doesn’t have to be the result of an exact technical process but also a gestural means of expression, superimposed with many layers of paint on top and underneath, is a pivotal moment between the expressive use of paint application and the delicious sense of material fracture.

Related themes

ConceptualExpressionismAbstract ExpressionismAbstract

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Peter Vahlefeld is a contemporary award-winning multimedia artist based in Berlin. The whole social fabric of our society is used as a point of departure for abstraction. He creates[...]

Peter Vahlefeld is a contemporary award-winning multimedia artist based in Berlin. The whole social fabric of our society is used as a point of departure for abstraction. He creates his works on the foundation of art marketing materials such as auction house or museum promotional flyers or posters. On this structure, the picture is built up layer by layer using various colors and materials. Painting pigments, as well as a variety of other materials like photo fragments and textiles, give Vahlefeld works their distinct color, tone, and structure. Finally, the images can be classified as startling, exhilarating, colorful, dynamic, rugged, or tactile, owing to their contrasts between analogue and digital painting, the compatibility of many color materials, and elements of production and destruction.

Peter Vahlefeld was born in 1967, in Tokyo, Japan. He graduated from the Parsons School of Design, New York. He has participated in many solo exhibitions and art fairs like art Karlsruhe in Germany on a regular basis or at auctions such as Sotheby’s in Vienna and Neumeister, Munich. Peter Vahlefeld currently lives and works in Berlin.


The Artist was highlighted in an article in Artmajeur Magazine:

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