Discover Maria do Mar Guinle, art advisor in Paris,'s advice for building a contemporary art collection guided by emotion and instinct.
Who is Maria do Mar Guinle?
Maria do Mar Guinle is an art advisor based in Paris , an expert on the contemporary Brazilian scene. For nearly twenty years, she has supported collectors, artists, galleries and institutions in promoting Brazilian art internationally .
A graduate in International Relations from Tufts University and in Art History from the Sotheby's Institute and the Courtauld Institute in London, Maria do Mar began her career as a curator of exhibitions dedicated to contemporary Brazilian art.
Between 2011 and 2016 , she founded and directed the MdM Gallery in Paris, the only French gallery exclusively dedicated to contemporary Brazilian art.
Since 2016 , she has been developing her art consultancy business, helping private collectors build coherent ensembles and supporting artists in their projects.
An active member of the Friends of the Centre Pompidou since 2009, she joined the Mission Recherche research group in 2021, where she contributes to reflection on contemporary artistic practices.
Maria do Mar Guinle's advice for contemporary art collectors
See as much art as possible
“Go see as much art as possible: museums, galleries, and of course, the ArtMajeur platform.”
For Maria, the collector's eye is formed above all by curiosity and visual experience . Visiting exhibitions, fairs and galleries , exploring online platforms like ArtMajeur , allows one to become familiar with the diversity of contemporary practices and aesthetics.
Do your research
Knowledge is the key to an informed purchase.
Maria recommends that collectors research the artists : their background, their context, their influences, but also their prices .
This critical approach helps us understand the value of a work, beyond a simple crush.
Follow your instincts, not trends
A good collector is not a follower.
According to Maria, it is essential to listen to your intuition rather than giving in to market trends.
Buying a work of art must above all be a personal choice , guided by an emotion or an intimate resonance with the artist's work.
Buy what you love
Buying what you love ensures that each piece will have lasting emotional value . Even if the market fluctuates, aesthetic pleasure and personal satisfaction remain intact.
It is this sincerity of gaze that, for Maria, distinguishes a true collector.
Emotion as a compass
Emotion is at the heart of Maria do Mar Guinle's approach.
Whether advising a collector or discovering new artists—particularly on ArtMajeur , where she has spotted several Brazilian talents—her approach remains deeply intuitive and sensitive .
Art as dialogue and sharing
By exploring the Artmajeur platform, Maria discovered many emerging Brazilian artists . This experience confirms her conviction: art is a universal language , a dialogue between cultures and emotions.
Discover Maria's favorites on ArtMajeur
Key takeaways: Maria do Mar Guinle's 5 golden rules
See lots of art : museums, galleries, online platforms.
Do your research : understand the artists and their approach.
Follow your instinct : don't let yourself be influenced by the market.
Buy with your heart : choose what you really love.
Trust the emotion : art is above all a sensitive experience.
FAQ
Why is it important to see a lot of art before collecting?
Because by observing a variety of works, we refine our perspective and learn to recognize what provokes authentic emotion.
How to choose a work of art according to Maria do Mar Guinle?
By following your instincts and buying what you like, rather than what's fashionable.
Should you do research before buying a work?
Yes. Understanding an artist's background and the context of their work helps give meaning to their collection.
Why is emotion so important in a collection?
Because a work purchased with emotion never loses its value — it enriches the collector's life in a lasting way.
What role does Artmajeur play in this process?
For Maria, Artmajeur is a privileged tool for discovering new artists, particularly Brazilian ones, and broadening her perspective on contemporary creation.
Nicolas Sarazin
| ArtMajeur Magazine
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