In a beautiful exchange, alone on stage, Magda Danysz and Maurice Lévy shared their vision of the new art markets, those opened up in particular by artificial intelligence, which makes it possible to "break down barriers in worlds that were too compartmentalized," in the words of the founder of ArtMajeur.
Magda Danysz: We are both tech lovers, despite our different backgrounds. Today, entering the tech world is a cultural necessity, to move from a world of possession to a world of sharing. The advantage of platforms is, first and foremost, accessibility, a subject we have been thinking about for a long time in the world of art and culture in general. It facilitates education, engagement, and transmission.
Maurice Lévy : I am an art lover and a modest collector. I spent a lot of time in museums, galleries, and I felt that these worlds were a little too compartmentalized, that they needed to be broken down. We needed to ensure that there was a form of democratization of art. Not only in terms of access to art and discovery for potential collectors, but also so that artists, including amateurs who are a bit clumsy or who don't have all the rules of the game, could show what they do and have access to an audience. It seemed to me that technology made it possible, that artificial intelligence would provide absolutely fantastic solutions. What I wanted with the founding team of YourArt, and subsequently with ArtMajeur, was to mark out the path, to offer not just a simple exhibition of works, but also a real narrative: what is this work, how can it relate to what has been done before...
Magda Danysz : We must move beyond models that haven't evolved much since the beginning of the 20th century. Today, our duty is also to transmit the artists' words, to carry their voice. In the old world, we gallery owners were managers of a single "scene." Today, we have the opportunity to multiply these scenes to reach all art lovers. The challenge is to reach many people to whom art didn't speak, those who entered a gallery but whispered "I don't understand "... or who didn't enter... And that's where ArtMajeur is interesting in my opinion: tools like AI will perhaps provide these keys to enter this wonderful world of imagination, sharing, and dialogue.
Magda Danysz and Maurice Lévy, on the occasion of “La Tribune des Possibles”, an event organized to celebrate the 40th anniversary of La Tribune.
Maurice Lévy : The "gallery filter" is often the first problem for someone who wants to meet an artist or art. So we thought we had to give people the feeling of being there on the ground, offer them a reading grid to understand where they are going. But the platform currently has more than 3.5 million works, so how can we find our way around? We used AI to search for works based on each person's tastes and we are going to implement Deep search, the ability to express in French - or in any language - one's tastes, one's desires. A whole system of iterations will allow us to select and, as in a gallery, as in a museum, to spend an intimate moment with a work, to understand it and to know it.
Magda Danysz : When people ask me what I do, I say I'm a gold digger: I look for talent and then I try to help those talents pass on their dreams. That will remain for us gallery owners, whatever advances AI makes. But the first transmission is also at ArtMajeur's level.
Maurice Lévy : By definition, technology is a huge memory. And we must keep it alive so that artists can live and so that we can integrate them into people's lives. We are not in competition with galleries; we are in fact very complementary. Some works will never sell on technology, simply because they are so expensive that a physical encounter with them is required. On the other hand, technology can offer an initiatory journey for the collector, who will discover how good it is to connect with artists. And instead of buying a poster, they will easily access an original work. We are opening up an extraordinary field of possibilities!
ArtMajeur team
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